Analytics Solutions for Advertising

The Age of Data-Driven Decision Making

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Digital Ad Spend is on the Rise

Digital ad spending is expected to reach over $200 billion by 2023 and for good reason. Unlike every other form of advertising, only digital allows ad platforms to tailor their messaging to specific audiences and individuals.

Digital also makes it easy to respond to emerging trends and memes in real time. But all of those clicks, page views and form fills generate a mountain of data that requires next-generations analytics tools to make sense of it all.

Challenge #1

The Rise of Video

Nearly 83% of businesses are now using video as part of their online strategy. But videos and multimedia assets can’t be easily cataloged, organized or analyzed using traditional analytics tools that only work with structured datasets.

Qrvey adopted an “all data accepted” philosophy and analyzes all types of data, including the semi- and unstructured data generated by advertisers and ad platforms. Qrvey also leverages the latest in machine learning technologies to catalog and analyze audio, video, files, documents and more.

Challenge #2

Influencers Matter

Advertisers aren’t as much in control of the narrative as they were in the past. Today, thousands of influencers are talking about company’s products and services, making advertisers desperate to listen in and be a part of those conversations.

Qrvey solves the data volume challenge by integrating machine learning into the platform to augment data, spot trends, determine sentiment and gain insights faster and better than traditional human-focused solutions.

Challenge #3

Mobile and Geolocation

Digital advertising is no longer a one-size-fits-all proposition. Audiences are always on the go which is why ad platforms must remain nimble and know where their audience is to show the most relevant ads for that time and location.

As a cloud-native platform that utilizes dozens of cutting-edge microservices, Qrvey has the scalability and performance to meet the most demanding advertising use cases without breaking a sweat.

Challenge #4

Privacy is Paramount

Privacy and data security are a must-have for every industry, but nowhere are they more relevant and closely monitored than in online advertising. Protect your data by making sure your analytics platform is always under your control.

Now you don’t need to rely on third-party analytics solutions. Qrvey automatically inherits all of the privacy, security and compliance rules of your existing AWS account. This allows for faster deployments and test as well as the piece of mind of knowing that your data is secure.

Customizable Advertising Analytics and BI Platform

Qrvey’s All-in-One Analytics Solution

Qrvey is the only all-in-one, cloud-native analytics solution that simplifies analytics on AWS to give the advertisers everything they need to meet their industry’s biggest challenges.

Digital advertising is a cutting edge industry that needs new ways of thinking and modern analytics solutions. Only Qrvey has the modern cloud architecture to deliver the scalability, flexibility, features and performance to meet the needs of today’s advertising industry.

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Analytics Solutions for Advertising

The Age of Data-Driven Decision Making

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