Digital ad spending is expected to reach over $200 billion by 2023 and for good reason. Unlike every other form of advertising, only digital ads allow ad platforms to tailor their messaging to specific individuals and respond to emerging trends and memes in real time. All of those clicks, page views and form fills generate a mountain of data that requires new analytics tools to make sense of it all.
The digital advertising industry has a number of key data challenges:
The Rise of Video
Nearly 83% of businesses are now using video as part of their online strategy. But videos and multimedia assets can’t be easily cataloged, organized or analyzed using traditional analytics tools that only work with structured datasets.
Advertisers aren’t as much in control of the narrative as they were in the past. Today, thousands of influencers are talking about company’s products and services, making advertisers desperate to listen in and be a part of those conversations.
Mobile & Geolocation
Digital advertising is no longer a one-size-fits-all proposition. Audiences are always on the go which is why ad platforms must remain nimble and know where their audience is to show the most relevant ads for that time and location.
Privacy Is Paramount
Privacy and data security are a must-have for every industry, but nowhere are they more relevant and closely monitored than in online advertising.
Qrvey’s All-in-One Analytics Solution
Qrvey is an all-in-one, cloud-native analytics solution that simplifies analytics on AWS to give the advertisers everything they need to meet their industry’s biggest challenges.
Built For The Modern Age
Qrvey adopted an “all data accepted” philosophy and analyzes all types of data, including the semi- and unstructured data generated by advertisers and ad platforms. Qrvey also leverages the latest in machine learning technologies to catalog and analyze audio, video, files, documents and more.
As a cloud-native platform that utilizes over 26 cutting-edge microservices, Qrvey has the scalability and performance to meet the most demanding advertising use cases without breaking a sweat.
Qrvey solves the data security imperative with a unique deployment model that installs directly into your existing AWS account so you’re always in control of your data and infrastructure. Now you don’t need to rely on third-party analytics solutions.
Digital advertising is a cutting edge industry that needs new ways of thinking and modern analytics solutions. Only Qrvey has the modern cloud architecture to deliver the scalability, flexibility, features and performance to meet the needs of today’s advertising industry.
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