Meet CrowdChange
CrowdChange, a leading fundraising technology platform serving nonprofits and academic organizations, embarked on a journey to elevate its analytics capabilities. By partnering with Qrvey, CrowdChange not only enhanced its product offering but also fundamentally rethought its approach to data and analytics—culminating in the soon-to-launch CrowdChange Insights.
Barriers to Scalable Analytics at CrowdChange
Before implementing Qrvey, CrowdChange faced several hurdles:
- Limited Analytics Functionality: Their legacy admin reports provided essential data but lacked advanced filtering, visualization, and scheduled reporting. Clients often had to rely on external tools or consultants for deeper insights, which was costly and inefficient.
- Resource Allocation: When CrowdChange tried to build and manage analytics internally, the product team quickly realized that significant engineering resources were required to maintain and enhance these capabilities. This stretched internal bandwidth and diverted focus away from strategic product development.
- Evolving Analytics Requirements: The team recognized the need for a more modern, flexible analytics solution that could serve both front-line fundraisers and executive decision-makers.
Partnering with Qrvey
CrowdChange evaluated the "build vs. buy" decision and chose Qrvey for its rapid onboarding, comprehensive multi-tenancy capabilities, robust self-service analytics, and collaborative partnership approach.
- Speed and Efficiency:Qrvey's platform allowed rapid onboarding and iteration, enabling CrowdChange to deliver quick wins for clients.
- Multi-Tenancy and Self-Service:Qrvey's documentation and support team made multi-tenancy setup straightforward—even with complex user hierarchies and data segmentation. This allowed CrowdChange to securely segment client data and empower users with self-service analytics without heavy custom development.
- Partnership Approach:Qrvey provided more than technology—it offered hands-on support and strategic guidance, helping CrowdChange optimize processes and resource allocation.
Delivering Impact with Qrvey
- Phased Rollout:CrowdChange began with a free version of predefined dashboards for select customers, gathering feedback and refining the offering. Paid tiers with advanced features—such as custom dashboard building, automation, and pixel-perfect reporting—are planned for Q1 next year.
- Internal Transformation: The partnership prompted CrowdChange to rethink internal processes, shifting dataset management to engineering and enabling product teams to focus on strategy and objectives.
- Strategic Shift: Working with Qrvey inspired CrowdChange to look beyond core platform metrics, exploring new data sources (e.g., Google Tag Manager, payment analytics) and redefining KPIs to better serve both fundraising staff and executives.
Driving Real Business Outcomes
- Early Wins:Client feedback on the new dashboards has been positive. Fundraising teams now have actionable insights to guide real-time conversations and strategy adjustments. Scheduled reporting—a long-standing client need—is now available.
- Operational Agility: CrowdChange can release updates and new analytics features independently of its core application, increasing flexibility and speed.
- Strategic Rethinking: Qrvey has helped CrowdChange adopt a holistic approach to analytics, focusing on what data truly matters for clients and how best to surface it.
- Upcoming Launch: The soon-to-launch CrowdChange Insights represents a major milestone, promising broader adoption and deeper impact for clients.
Working with Qrvey has had a meaningful impact on how we think about data and analytics…
What's Next
CrowdChange is preparing to launch CrowdChange Insights, with plans to monitor adoption and refine offerings based on client feedback. The partnership with Qrvey continues to shape CrowdChange's analytics strategy, driving innovation through ongoing collaboration.
