Category Archives: Data

Why Your Next Marketer Needs To Be A Data Engineer

It’s no secret that over the past 10 years, marketing departments have become increasingly dependant...

What Does ‘All Data Accepted’ Really Mean?

In the old days, storing data was was a fairly trivial task. Simply create some...

Moving Beyond The Data Warehouse

Data Warehouses Are Not New Many companies and business professionals are already familiar with the...

Top 3 Use Cases for Embedded Self-Service Data Collection

Everyone is excited to build data-driven applications that think for themselves and take appropriate actions...

Why Data Mining Matters

Data mining is the process of using all of the data your application has collected...

The Power of Data Profiling

There is a lot you can learn from looking at your data, but many times,...