It’s no secret that over the past 10 years, marketing departments have become increasingly dependant on data. From SEO to lead tracking to full-on marketing automation, your marketing department is generating more data than ever before and relying on that data more than ever. But as the digital transformation at many companies only continues to accelerate, the data your marketing team needs is no longer just confined to data they generate internally, which creates a whole new set of challenges.
On the bright side, digital marketers now have access to hundreds of tools to make working with data easier than ever before. There is a problem, however. As more and more systems become digitized, more data islands are being created and interconnecting them all becomes an increasingly difficult task, one that most traditional marketers are not trained to deal with.
Some examples of these new forms of data include customer data, competitor data, website and social media, third party data and countless other sources of valuable information, all of which can combine to create a 360-degree view of your prospects and customers, their buying patterns and behaviors. This is why the marketing team of the future needs to include someone who understands data. Someone who can automate the collection and organization of all the available data sources and provide the answers and trends your company needs to stay ahead of the competition. If your team doesn’t currently include such a person, the next person you hire may just be a data engineer.
Platforms like Qrvey can be another tool in your data arsenal. Qrvey was built specifically to tackle these tough data problems and is able to collect data from any data source, whether it lives on-premise or in the cloud. It’s powerful Data Router can ingest and transform data at lightning speeds, keeping it organized and up to date on whatever schedule your company demands. Your data engineer will appreciate Qrvey’s simple, yet mighty approach towards unifying your data into a single data powerhouse.
Data collection is only one step in Qrvey offers. As a self-service analytics and automation platform, Qrvey makes all of your data available for analysis in an easy-to-use application designed for non-technical users. Features like creating interactive data visualizations are now as easy as a few clicks. Reports, metrics and dashboards are equally easy to create. Add a few automation rules, and information can easily be distributed throughout your team or your entire organization ensuring everyone will have access to the right information at the right times.
If your marketing department is beginning to feel the data challenges building, consider adding a data expert to your team to build a strong data foundation. And consider adding a data platform like Qrvey to make data-driven decision making quicker and easier than ever before for your entire company.