Arman Eshraghi, CEO and Founder of Qrvey, hosts a podcast, “SaaS Scaled.” Our latest episode featured Jan Arendtsz, CEO & Founder, Celigo, a leading integration platform as a service (iPaaS) company. You can watch or listen to the podcast here and we’ve covered some highlights of their discussion below.

Should organizations automate workflows?

“It’s not a question of if, it’s just a question of when. The one caveat that I will add though is ultimately, just like in anything in business or in life, you’re trying to solve a particular problem. You’re not just trying to automate these use cases and build these flows to just do something. You have a certain endgame in mind. And as long as you’ve thought through that particular business process and the automation correctly, then 100%, it’s just a question of when you’re going to get that ROI, even though sometimes it can be complex. And that’s true 100% of the time. We’ve got more than 5,000 customers, so we see this day in, day out in various different industries and various different company sizes as well.”

How practical is it to self-serve vs. rely on specialists to set up?

“It is the user who knows the underlying business process of the use case that they want to automate. If you know about it, if you know the underlying systems and the data, but you’re not technical, we don’t want you to take a back seat and just be able to offload that to IT. We want you to be part of it.  Now we do understand that sometimes when you’re working with APIs, it can get pretty complex fairly quickly, and so our job is to dumb it down as much as possible. So, the mantra that we have as a next gen iPaaS is to say, some business users should be able to implement some use cases, not all use cases. And that’s the standard that we’ve really tried to drive towards, which ultimately means both IT and business users can work side by side.”

How will AI impact your business?

“When we talk about AI here internally, we always talk about it in two different ways. One is, how can we use AI to make a better product that is going to help our users be more productive? And we are obsessive about that. The second is, how can we use AI in our business to make the business more efficient? Whether that’s using AI to write certain pieces of code that will go into the product, or using AI to answer support tickets or create documentation or write emails etc. So, one is more to run the business, the other is putting it in the product so that your end customers, your partners will benefit from it. “I think writing code the way we used to is likely going to be a thing of the past. Why do it when a machine can likely write better code, which you can then review and change as needed?”

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