Actionable Analytics

What are Actionable Analytics?

Actionable analytics are processed data sets that prescribe any direct, meaningful actions you can take based on the analysis of raw data.

For example, let’s say you’re looking through survey responses and see that you have a large drop-off point after the fifth question. The actionable insight would be to change the design of the survey and changing the question.

It wasn’t a hunch or something anecdotal that led you to that choice. You came to it after reviewing the information at hand and there were hard numbers you could look at. On the other side of the coin is data that you already know, or that you can’t find any sort of pattern for.